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Fuck Perfection

Sep 24, 2021

Today's fun-sized treat is about 'Perfection'.

We're conditioned to want to get things right, to be perfect, and to not make mistakes. But in this week's Business Funsize we're going to say 'Fuck Perfection' and what you should do instead!



Bertie: Now. Good morning.

Debbie: Morning, Bertie

Bertie: good morning, Debbie. How are you?

Debbie: I'm all right. I'm looking forward to this morning. Cause I think it might be a bit sweary as we've literally got one of the worst swear words in the title.

Bertie: It's not the worst. There is a, this is, this is just a normal everyday word now. I think it's using context.

It's okay.

Debbie: Yeah. It's okay. It's okay. Yeah. It's not the worst word. Is it? So yeah, what are we talking about this morning?

Bertie: Well today, we're showing you how to F perfection. Fuck perfection.

Debbie: Yeah, we didn't prepare to this to honor the title of the

Bertie: talk. No, no. May have some notes. These are just last week's notes on the back of it. Does it have to be perfect. Does it showing ups much more important?

Debbie: Yeah, exactly. And that's part of the thing actually, isn't it? I think when you want everything to be perfect, sometimes you never get started.

Yeah, exactly. Never put yourself out there. It's never going to be perfect.

Bertie: Yeah. I think with any, with any business, but anything that you do, like if you were just waiting for that, that perfect moment to start something magical with all the stars align and it's all, it's never going to happen. Do it now just do it now.

So I think perfection is such a productivity killer. It can slow people down so much because it's like, oh, they've maybe done something and then they won't release it because it's not perfect. And then it never gets done. And what, you know, perfection is so subjective anyway, something that you think is amazing, I might think is rubbish.

So like who's who's to judge who's to judge do.

Debbie: And what I've learned is that anyway, things that you think are good two years later, you'll think we're rubbish. Yeah. Because you're not as moved John, then you'll have added to your skillset and you would have polished around the edges. So it's, it's only, even if you're aiming for perfection, you feel like you've got it.

It's only in that one point in time. And then a week later, a month later, you're like, oh, I could have improved upon that. So it kind of doesn't exist. Like it could exist for a second and then it's gone. So. Time that it's just not possible. It's just not there. Like w we know that saying done is better than perfect, but even if you get to perfection a week later, it's not perfect anymore because you'll see holes in it.

So trying to get to this kind of Nirvana, this unattainable point is just going to stall you in your

Bertie: tracks completely. I think there is, I think yeah, done is better than perfect. Always like, just get it out there and. I think just to put this into context, I'm not talking about, you know, producing shit, social media content, or doing a shit job or providing a shit job to your clients.

That is not what I'm talking about at all. But, you know, generally, like when you're starting something like you have to start somewhere. So let's just say you've made a social media video or. Post them and you've looked at that and you've compared it maybe to one of your peers, but they're two or three years ahead.

It's not a fair comparison. So you're trying to attain something. Yeah. But it's, it's just, it's just not practical to do so you have to start at the beginning, like you've you start yeah. If you're comparing your journey to somebody. Don't compare where they are now. Like scroll back to the beginning of their Instagram feed.

Look at that first video that they put out. So, yeah, that's what we're, that's what we're talking about here. Just, just, just get stuff out that, and you can test it in the real world and see.

Debbie: And that's the other thing. If you wait until something's perfect, before you put it out there, you might find that nobody is interested and then you spent all this time polishing and creating this amazing video sales page product.

And then you're like, oh, actually I need to go back to the drawing board. People don't want it. And if you're putting stuff out there as you're developing your offer, your sales messaging, your Friday morning live. You will be able to start molding it and creating it based on the feedback that you've got.

But if you wait until you feel like you're perfect, you're never going to be able to get that feedback, which means you're never growing and learning. You're just in your own bubble. Aren't you just creating something in isolation and nothing is in isolation because you're generally creating something for somebody else to use it, buy it, watch it, listen to it.

You know, however, there. That that interaction is. And if we look back at our first business fund size loans we were really wooden and we weren't, we didn't really know how to interact with each other. And we were just sort of trying something out. And as we've developed, we've built this rapport that now seems seamless and lovely, but if you go and watch the first ones back, you know, they're not that great, but we would never have got to this point, if we hadn't have given ourselves permission to just.

Bertie: Exactly. Exactly. So yeah, like we didn't go and practice them and we just went ahead and just get you, get it. Like we just picked a subject and went and spoke and actually like, it's evolved. Like if you remember the first one that we did before we got names, tenets tan. I can't remember what we'd even called it, but it was about a year ago.

Shit. You might even be our birthday. Duda might be a birthday. But yeah, if you actually, if we actually go back, I think it was last September. So there's a good chance. It is. And look at it like the first one was an hour long. I can't remember what we're talking about, but then actually now we spoke for an hour, the next one.

And then actually we need to then sit down to 10 minutes. So this evolves, he just have to put stuff out and try it and see how it works. And then, and then you can, you know And what's the word I'm looking forward to implement incrementally build on it. That was the word.

Debbie: Yeah. And I think the other thing is, so when this, this week I spoke at a conference and I got such.

Feedback from my talk at the conference, everybody's saying, oh, it's amazing. You're the best speaker, which is great. Cause that just makes me want to do more of it. And at the beginning,

Bertie: just saying

Debbie: before we went live, Bertie said, had you practiced. No, I hadn't practiced it. I'd obviously put the slides together and I had a sense of where that was going, but I hadn't practiced it.

And what that enabled me to do was kind of ad lib and add in funny little bits. And then I think if I had given that talk and I'd stood in front of a mirror and practiced it word for word, by the time I presented it, it would have felt a bit weird. And a bit over practice. And I think actually sometimes when you aim for the perfection, you Polish it so much that it, it, it becomes dull.

Does that make sense? Like you kind of like, you keep taking some of the lovely bits away and you're just trying to get it to that point. And actually humans like humans to be imperfect. We like things to be a bit funny. We like things to feel like they're not completely polished because we can't. We can't kind of build a relationship with Polish cause we're not essentially polished ourselves.

So actually having things a little bit rough around the edges, I think is a really attractive quality and too perfect means it can be a bit boring and dose you take all the loveliness

Bertie: away. Yeah. That's, that's absolutely right. And you've just reminded me actually. And it's, it's something that stayed with me for a long time.

I did a, it was an investor presentation and I just thought, I'd be fine. I can just go up and do my thing, but then had to go through all of this training to do it. And it had to be three minutes and their thing was, it has to be perfect. So then my original presentation got tore up. I had to then do another one, practiced it for weeks in the end.

I'd like to record myself, had it in my headphones, had all these special little cue points on the slides to remind me what to do. Like it had to be. I got up on stage and got, and then the wrong slides have been, it didn't have my cue points, so that small minor thing completely threw me. So within a minute, I've completely fucked it up.

Put on stage stood there, everybody looking at me and I was just like no. So for breath, just forgot the slide. And then was just me. The second half was so much better, but it wasn't what it was supposed to be. And that's, and I learned from that experience that there is no way now I can go up and have like prescribed.

Taught practice in that way. Like you, I would just have slides and just to be me, because generally I can then think on my feet and just do that sort of stuff. So, yeah, it's real, but not everybody can do that. And if you do need that practice, then do it that way. And that's fine. It it's, it's a very personal thing, but it doesn't have to be perfect.

Like people are buying or people are watching you and whatever stuff. Is you then that's what they're buying into.

Debbie: That's a good point that Lee's just made as well. So it's like when people on Dragon's den seem like they're reading a script, it's really obvious and they are more likely to fuck it up.

And that's the other thing as well. I want it to be perfect and you're trying to stick to a script and then you do mess up kind of like what happened with your slides. It's really difficult for you then to get back into the flow, because you've kind of told yourself a story that it has to be exactly perfect.

And if you can't attain that, then it all just starts falling away and your brain just starts kind of having a bit of a meltdown. That, that that's, that was speaking. But I think we can put this with everything. Like I worked with a lot of people and they think, well, I can't put my website out yet because it's not perfect.

You know, I don't have all the stuff in there. And it's like, it's, I don't know, 70% done. Just put it out there because honestly, Your products, your services, your branding. You'll be tinkering with that till the day you die. Cause you'll be like, oh, I just add in this word. Oh, what if I change this thing? Oh, does that make my conversion rate higher?

Or if I changed the, buy it now buttons and more people buy, like, actually you want to give yourself permission to speak, tinkering with it. So it will never be perfect. It will never be finished. So just get, get the stuff out there, get the feedback and then adapt. And edit as you go along based on kind of what you're learning and finding out.

And the thing, if you are somebody who wants everything to be perfect, ask yourself what your scattered. Like, why does it need to be perfect? What, what, what happens if it isn't perfect? Like allow yourself to go down that path of, well, if it's not perfect, then what happens then what happens and ask yourself?

Is that true? You know? Cause some people are like, well, if it's not perfect and nobody would buy my stuff and then my business will fail. And then I'm going to end up in a cardboard box and dead or whatever your route to disillusion is. That's not true, is it? And sometimes we hold onto these things. And they're not real, but we're telling ourselves a story.

So if you do want to be perfect, just allow yourself a bit of time to examine why what's the worst that could happen. Yeah.

Bertie: I mean, I th I think sometimes it's this comparison thing, like when I speak to especially like startups and things like that, it's like, yeah, we want to be like half hold and we want to do this.

And we don't need to test in the real world. It's like apple do. And bear in mind that a bit about. 30 40 years now, you know, they started off in a garage with Steve jobs and the other guy, I can't remember his name, you know, with soldier, ions, putting bits together, you know, that's, you know, it was a startup at that time.

So you have to compare yourself to them not now. So yeah, I think this, this perfection thing also, I think that time when it gets dangerous is when people use it as an excuse. So it's always your website lunch. Oh yeah. No, it's not. What's what needs doing. And then it never gets launched because it's not like if someone used the excuse of it's not perfect, they don't have to launch it and then they don't have to fail.

And that's, you know, that's, that's the that's, that's the worry. I think with these things, when, when, when people are too scared to put something out and the imperfection is using it as an excuse, it's like, well, just try it. Like, what is the worst that can have. And when this, these thoughts come into their head, like they're not real, like, is their business going to fail because their website is not perfect.

I've just relaunched my website this week. I've literally got four pages copied from my old one, but I needed it moving over and it's, it's, it's done. Is it perfect far from it? There's loads of things that needs changing on it, but it's there and it's working, it's doing its job. So yeah, it's a, you know, we follow this advice ourselves as well, and we're doing.

Debbie: Yeah, make it up as you go along guys. Ah, so George, thank you for commenting. So Georgia said, I've learned that it's not fair to ask for perfection from my growing team. Oh, that's a really good point. It sounds stupid, but I put such high standard on things and it's not really. I think it's because it's my baby.

I think like that, but I can't expect that level from others. Yeah. If you're a perfectionist and then you're expecting people around you to also meet your high standards, that's really hard. Isn't it? That's a lot of pressure to put on people because actually everybody makes mistakes sometimes and gets things wrong.

And that's how we learn. We learn from our mistakes.

Bertie: Exactly. And I think with you, Georgia, you know, comes back to that, that initial point, like perfectionist, so subjective. So it's like, you know, like artist's objective, isn't it. So someone might do something and they might think it's at that perfect level, but.

But it's not to your standard and is that good or bad or so it's very different. So yeah, giving your team the autonomy to, to actually go out there and make mistakes and learn from that. And step back is really difficult when you're growing a startup. And I found that when like, you know, going back to like the film I validated, it was like in my head, it was no one can do this.

I'm the only person that can do this. So to be able to let that go and just see what happens is a really, really powerful thing to be able to do so well done for recognizing that. And it sounds like you're doing that as well, but you know, I feel you, I understand how difficult that can

Debbie: be. Yeah. I was thinking the same thing.

I feel your pain judge. When I first co launch my first business a decade ago, we had a team. And then there's a bit of me. That's like, I can just do this faster. I can just do all of this faster than having to train your heart to do it. And then you're not doing quite how I would do it, or as fast as I would do it.

And that letting go. It's really hard because you're just like, I might as well just do it because I can just get on with it. And I think giving trusting of a people and letting them know that you trust them and letting them know that it's okay. If they make mistakes and you'll be there for them. That's a skill in itself.

Isn't it? Especially when it's your baby. 'cause you know exactly how you want things to be done, but I think sometimes people could, sometimes you make mistakes and amazing things happen out of the mistakes that you could never have predicted. So that's the other side of this as well, when we're perfect, we're controlling all elements and that doesn't allow for magic and extra things to come around.

And when we let go of that control. Sometimes interesting things happen. You know, some businesses are built out of odd quirks that they didn't kind of realize were going to happen. I have got no examples, but I know in my head there are some out there in the world. And actually by allowing things to kind of organically grow, you might see opportunities for your business or different areas of growth.

So. Having having that like knuckle hard control over stuff all the time can be counter-intuitive.

Bertie: Yeah. And it can be very tiring as well. Very tired.

Yeah. Just, just like, I think, yeah. You know, going back to like, you know what George was saying? I think if you've got, rather than actually micromanaging. Being in the detail of everything of you can step back. And instead of managing the individual work, actually manage the process of seeing things through, from end to end how these ideas help prioritizing test them out.

What did we learn? What did we, you know, all of that stuff is a much better use of your time than getting involved in like, oh, actually, you know, this. Two points two big on this list, like, fuck off, just leave it as alone and let us do our job. And then you can grow the business in that way. So, you know, those things are much more.

Debbie: Is it like a pick your battles, pick your battles. Like what's really mission critical or important. Not all of it is, is it, let, let some things go.

Bertie: Yeah. That's it. And you, and you'd be surprised sometimes you'll be surprised actually, that stuff that, you know, maybe isn't perfect here where you think, oh, maybe we shouldn't have done that.

And again, it's getting back to that point originally, you know, we're not accepting what Lee was saying, media. I can't say the word. Mediocracy is the where those looking for. That's not it. That's not what we're talking about here, but yeah, just. Trying things out and just pushing it a little bit is much more important and yeah, it's not going to be perfect, but you'll learn something from it and then you can build on it from that lovely, lovely

Debbie: guys.

Affection. Let's

Bertie: get it done. The finger in the middle of it. You can't, it's just like poking up like. Yeah, it looks a bit dodgy, but there's a fender behind us.

Debbie: All right. Well, I think that's it for today.

Bertie: Thank you very much. If you watched this live, you're watching the catch-up. Thank you very much for joining. This will be on the podcast as well. Live at one o'clock today. If you want to just not look at us and you can just hear us on all good podcast apps and all that stuff. So thank you very much. And we will be back next week.

10:00 AM for 10 minutes, ish of chitter-chatter about under the subject, which we're about to figure out now by.

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